What a good bank looks like

Marketplace.org recently did a profile story on Umpqua Bank, and describes a bank that is hip, honest, reasonable, and wants to be different than what a normal bank has become. Here is what one customer has to say about them:

Staff is very friendly and courteous, and they have a lot of little perk things about what’s going on in the neighborhood. So if I need to know something I come over here and ask.

First Republic Bank, while perhaps not as hip or connected to the community, is also a bank that tries to create relationships with customers and goes out of their way to solve problems.

The question is, why are you still banking with Chase or Bank of America or another big bank?

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